This is predicted by the science of lies, Mendaciology. Some of the existence proofs:
Any sentence can be a lie. (or a truth) Any conceptual object can predicate any other (e.g., any noun can predicate any other noun). Your brain is registering differences all the time and these set off the predicative associations fundamental to how the brain computes. Result? New ideas in new places.
Here is the science of how your brain computes vis a vis truth and lies.