Here is a thought on making it fun. Sports announcers give professional sports a 'play by play'. The old newspaper style of Chess Play requires more expertise to appreciate the masters that most people have time to learn ... e.g., "some weird Ben Oni with an h-pawn attack" is meaningless to most people. TV play is too slow. Perhaps an animated (CGI) play with machine assist (to show people what alternative realities may play out) with point keeping and narration and brief Wikipedia style biographies might be interesting. I have no idea if this has been done but it could be franchised to other media -- like newspapers -- to replace the existing chess press.

So a viewer could see the "h-pawn attack" when the narrator makes that comment. He can also see the outcome play out when a loser forfeits.

Betting is also known to attract people. Bobbles also help .. a Chess Ring or t-shirt that signals a ready player at a certain level.

I guessing the computer game companies have experimented extensively on all this kind of stuff with Chess. Microsoft is pretty approachable to get a briefing (call somebody at Microsoft Research to see if they can find someone to talk to).

Anyway, back to my stuff. https://medium.com/liecatcher/tesla-and-boston-dynamics-announce-merger-e31a89568e65?source=friends_link&sk=b3fbbf4f304c406a74cdbb029e0360a8