Cognitive neuroscience says you are right. In any human natural language, finance included, even with numbers, hand waving, winks, and golf encounters, any sentence, any described episode, can be a lie.
Without natural language dialogue to insure the integrity of the communication, natural language, human communication, fails. What Bloomberg did was achieve the capacity to dialog with a human when a lie of commission or, more commonly, omission, occurs. See the science here. If I were writing this I would say that.
This is what facebook did BTW.